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Personal Branding is not about building a special image for the outside world; it is about understanding what is truly unique about your strengths, skills, values and passions - and using that to differentiate yourself and guide your business.

We take the concept of personal branding to new levels and apply it directly to the challenges of selling ideas, products and professional services - for small business owners, entrepreneurs, and a variety of organizations both large and small.

Successful personal branding means taking a 50,000 foot view of yourself and your business, looking down on yourself from a remote-enough planet that your “buts” and “not reallys” and every other self-qualifier you can come up with will cease to exist.

Begin to look at yourself as just another product on a very crowded shelf, where every other can of soup is jockeying for position and trying to knock you off in the process.

Successful personal branding means wearing labels such as “leading” and “expert,” “sought-after,” “popular” and “well-regarded.” It means creating a brand identity that is authentic, consistent and memorable, one that you own and are proud of.

Using a unique methodology based upon our award-winning broadcast expertise we focus on identifying your individual strengths, and turning those innate talents into distinctive, memorable and resonant calling-cards.

Working for leading companies such as Blue Cross Blue Shield of Massachusetts, Millipore, Childrens Hospital Boston, The Massachusetts Institute of Technology, and The McGovern Institute of Brain Research at MIT, as well as variety of technology, professional service and non-profit organizations, we bring to the brand development process all the exuberance and high-stakes intensity of a television newsroom - a place where first impressions are everything, and where reputations are made or broken by a single sound-bite.

You must learn to be the marketing manager of your own brand campaign. Why do people associate Volvo with safety or FedEx with overnight delivery? Because millions of dollars were spent to create that link.

Your job is to learn how to bottle and market YOU.

We teach executives, service professionals, small business owners and individuals what we teach television reporters and anchors - how to develop the stories that people will remember, how to develop lasting relationships with their key customers and opinion-makers, ones that will keep their target audiences “tuning in” time and time again.