Consulting Services for Individuals & Small Businesses

(Download our eBrochure: Page 1 |Page 2.)

Top to Bottom Individual Brand Portfolio

Work with me individually in a top to bottom individual brand development program. In-person, on the phone and via email, we’ll identify and craft what makes you truly unique, how to position yourself to your key buyers and potential customers, and how you can use your new brand image to successfully market yourself and your products.

This is a four week program, working directly with me, in which we identify your personal brand and integrate it into all of your current marketing materials (i.e. resume, personal brand statement, your verbal description of your services (the elevator speech), your email signature, etc.). We meet by phone weekly, and via email in-between, working towards developing each of these pieces so that at the end of the four weeks, you have a complete brand portfolio.

What You Get:

• Introductory meeting (in-person or by phone)
• 3 weekly 45 minute phone meetings
• Email support and counsel
• skye|PR’s Personal Brand Workbook
• Weekly ‘homework’ assignments
• Individual Brand Portfolio that includes a Tagline, Personal Brand Statement and What We Do Statement for use across all marketing and career initiatives.

Quick Brand Snapshot

If what you need is a snapshot of how your brand is perceived - how it’s working, not working, and or can be improved, then this option is for you.

What You Get:

• An assessment of all your current marketing materials, including your elevator speech if you have one.
• A candid written assessment of strengths, weaknesses and specific areas for improvement.
• A readiness to dive right in and write the marketing materials that will set you apart from your competition.
• 2 thirty-minute phone meetings within a 4-week period

Your Personal Brand Campaign

You’ve developed your brand identity. Now what will you do with it? How will you stay visible to your current and prospective clients and customers? How will you integrate it into a seamless and powerful competitive message?

Here’s how I can help:

Working with me as your advisor, you will develop a six month marketing plan for staying high on your key customers’ radar screens. We’ll assess various options that are right for you - an enewsletter, a blog, new elements for a website, as well as a host of ways to reach out and touch the people who will buy your services.

I’ll guide you every step of the way, laying out a month by month series of steps that are in-line with your budget and your resources that will capitalize on your individual brand and set you apart from everyone else in your market.

Together, we will:

1. Create a concrete 6 month marketing road map.
2. Take all the pieces of your brand portfolio and put them to work within your existing marketing platform. Fully incorporate each element of your brand portfolio and decide where they need to go; where each will appear and in what form.
3. Assess new methods for reaching your target markets (e-newsletters, e-postcards, presentation training, press coverage, blog postings, and press coverage opportunities).

Being Your Brand Ombudsman: Ongoing Marketing Consulting

This option gives you a Chief Marketing Officer on an ongoing basis, available to advise and consult by phone and by email, on any or all of your current marketing initiatives or challenges.

Whether you are implementing your Brand Marketing Campaign or deciding on individual promotional opportunities, I will be close at hand to keep you from going off-track or off-message.

We meet by phone for 45 minutes three times per month, giving you a steady, seasoned marketing and branding expert “at the table.”